The Out of Home Advertising Association of America (OAAA) is the national trade association for the US out of home advertising (OOH) industry, which includes digital out of home (DOOH), and is comprised of billboards, street furniture, transit advertising, and place-based media.

Comprised of 800+ member media companies, advertisers, agencies, ad-tech providers, and suppliers that represent over 90 percent of the industry, OAAA is a unified voice, an authoritative thought leader, and a passionate advocate that protects, unites, and advances OOH advertising in the United States.

Since its founding in 1891, OAAA has promoted the responsible growth of OOH with federal, state, and local government, communities, and the general public. Today, fueled by smart data, digital technology, unrelenting innovation, and an exciting vision for the future, OOH advertising has never been more relevant, more impactful, or more effective.

OAAA-member media companies donate over $500 million annually in public service advertising. Every year, the industry celebrates and rewards OOH creativity via its renowned OBIE Awards.

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Established in 1933, Geopath, originally the Traffic Audit Bureau for Media Measurement Inc., is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. Geopath’s historical mission was to audit the circulation of out of home media in the United States.

Our organization has now expanded its historical focus. Geopath looks to the future with state-of-the-art audience location measurement, deep consumer insight, and innovative market research. We use state-of-the-art data, technology, and media research methodologies along with a holistic, integrated approach to provide powerful tools that measure and analyze audience location and show how consumers engage with out of home advertising.

Geopath is the industry standard that powers a smarter OOH marketplace.

 

REGISTRATION

To request an invite please contact info@oaaa.org