xlab 2022 – October 14

Digital Signage

SEGD – The Society for Experiential Graphic Design is a non-profit professional association.

We are the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.

We are graphic, information, media, interaction, exhibition and industrial designers, fabricators, architects, technology integrators, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping content-rich, experiential spaces.

We are a community of over 2,200 members from 35 countries who gather locally in 34 local chapters and internationally at the annual SEGD Conference and 6 other education events.



Join SEGD in-person at Xlab to explore how designers utilize experimentation to create bespoke experiences in both the physical and virtual realms.

Xlab searches to discover how the digital and physical realms can interact to continuously create unique experiences.


08.00 – 17.30 Friday October 14



For full details and to register, please visit the event site